Most companies I see either go all thought leadership (and wonder why no one buys) or all case studies (and wonder why their audience is so small). That middle nurturing layer is where the action happens.
Keeping people engaged while they move through their own timeline.
Love how you broke down the content mix, Jen.
Most companies I see either go all thought leadership (and wonder why no one buys) or all case studies (and wonder why their audience is so small). That middle nurturing layer is where the action happens.
Keeping people engaged while they move through their own timeline.
Happy Saturday to you.
Thanks, Neela! Glad it resonated. Ya gotta have a mix! Happy Saturday to you.
thank you so much Jen.