This reinforces something I've preached for years... people rarely need more information; they need help interpreting where they are and deciding what comes next. Your website should demonstrate that capability rather than merely describe it. It's never about you - always them.
This is brilliant and soooo well written, Jen!
Thank you, Kyle!
This reinforces something I've preached for years... people rarely need more information; they need help interpreting where they are and deciding what comes next. Your website should demonstrate that capability rather than merely describe it. It's never about you - always them.
Exactly! The website should guide, not make the visitor do all the work. Thanks for sharing, Lee!